General Electric

   

GE logo

General Electric Company, or GE, is a multinational technology and services company, one of the world's largest corporations. (While it still uses its full name for legal purposes, it prefers to use the abbreviation GE in the names of its component businesses, its website, and its stock symbol on the New York Stock Exchange. It should not be confused with GEC, The General Electric Company plc, which is the former name of the British firm Marconi plc.) As of 2004, General Electric is the largest company by market capitalization in the world, and for the past 4 years has had the highest or second-highest income (loosely thought of as profit) of any company in the world.

In the 1960s, peculiarities in U.S. tax laws and accounting practices made it fashionable to assemble conglomerates (companies that were loose combinations of seemingly unrelated businesses). GE, which was a conglomerate long before the term was coined, is one of the very few corporations to achieve great success with this kind of organization.

History

In 1876, Thomas Alva Edison opened a new laboratory in Menlo Park, New Jersey. Out of the laboratory was to come perhaps the most famous invention of all—a successful development of the incandescent electric lamp. By 1890, Edison had organized his various businesses into the Edison General Electric Company.

In 1879 Elihu Thomson and E. J. Houston formed the rival Thomson-Houston Company. It merged with various companies and was later led by Charles A. Coffin, a former shoe manufacturer from Lynn, Massachusetts.

Mergers with competitors and the patent rights owned by each company put them into dominant positions in the electrical industry. As businesses expanded, it became increasingly difficult for either company to produce complete electrical installations relying solely on their own technology. In 1892, these two major companies combined to form the General Electric Company, with its headquarters in Schenectady, New York.

In 1896, General Electric was one of the original 12 companies listed on the newly-formed Dow Jones Industrial Average. GE is the only one that remains today.

RCA was founded by GE and AT&T in 1919 to further international radio. In 1986, GE re-acquired RCA, primarily for the NBC television network. The rest was sold to various companies, including Bertelsmann AG and Thomson.

In 2004 GE bought from Vivendi Universal the television and movie assets and became the third largest media conglomerate on the planet. The new company is now known as NBC Universal. Also in 2004, GE completed the spinoff of most of its life and mortgage insurance assets into an independent company, Genworth Financial, based in Richmond, Virginia. In that same year, GE also acquired the credit card unit of the department store Dillard's for $1.25 billion.

Today

GE is an enormous multinational industrial company headquartered in Fairfield, Connecticut. GE describes itself as composed of a number of primary business units or "businesses." Each "business" is itself a vast enterprise, any of which would, if separate, rank in the Fortune 500 by itself. The list of GE businesses varies over time as the result of acquisitions and reorganizations.

GE Subsidaries

The GE businesses as of 2004 are:

Through these businesses, GE participates in a wide variety of markets including the generation, transmission and distribution of electricity, lighting, industrial automation, medical imaging equipment, motors, railway locomotives, aircraft jet engines, aviation services and materials such as plastics, silicones and abrasives. It was co-founder and is 80% owner (with Vivendi Universal) of NBC Universal, the National Broadcasting Company. As GE Commercial Finance, GE Consumer Finance, GE Equipment Services, and GE Insurance it offers a range of financial services as well. It has a presence in over 100 countries.

Interestingly, over half of GE's revenue is derived from financial services, ostensibly making it a financial company with a manufacturing arm. It is also one of the largest lenders in countries other than the United States, such as Japan. Even though the first wave of conglomerates (such as ITT, Ling-Temco-Vought, Tenneco, etc) fell by the wayside by the mid-1980s, in the late 1990s, another wave (consisting of Westinghouse, Tyco, and others) tried and failed to emulate GE's success.

Jack Welch

The CEO from 1981-2001 was Jack Welch, who many regard as one of the premier business managers of his era. Nicknamed "Neutron Jack", he presided over a 28-fold increase in revenue with his policy (referred to by detractors as "rank and yank") of sacking the worst performing 10% of his staff every year. In running GE's many diverse businesses he maintained a policy of only keeping those businesses which were #1 or #2 within their respective industries. In 1987, GE was the United States' second largest nuclear power company and third largest producer of nuclear weapons systems.

Global corporate image

In 2004-2005, the company plans a transition in the global corporate image. The new look is fresher and common-people-oriented, and is being successfully achieved all over the world, including South-America. A very good example of the new image is the case of Argentina where the market division Consumer & Industrial realeased an excellent outdoor billboard called El Ahorro Justo (Argentina has had a minor energetic problem and the text in the billboard translates as something like "A just saving") with a huge helical bulb (Luis Gonzalo—illustrator, Agencia Publicard – 10/2004) expressing the innovation in the company products.

In 2004 GE was named number one company for employers and employees on the Forbes 500 Global Player list.

Comments

The company's market cap ([1] (http://finance.yahoo.com/q?s=GE)) is almost $100 billion higher than that of Microsoft ([2] (http://finance.yahoo.com/q?s=msft)).

Management

CEO: Jeff Immelt

Financials

  • Revenue (2003 (http://finance.yahoo.com/q/is?s=GE&annual)): $134.2 billion
  • Employees (2004 (http://finance.yahoo.com/q/pr?s=GE)): 315,000

Related topics

External link

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