List of advertising slogans

   

The following is a list of advertising slogans in the English language:

Communications, Broadcasting, and Publishing

  • "All the news that's fit to print." - The New York Times, 1896, Direct
  • "ABC: America's Broadcasting Company" - ABC, 1999
  • "Before you make up your mind, open it." - Irish Independent
  • "CTV. Canadian Television" - CTV
  • "Fair and balanced" - FOX News
  • "Get more" - T-Mobile
  • "How many bars do you have?" AT&T Wireless, 2004
  • "How does the wireless industry make you feel?" Sprint Fair & Flexible Plan
  • "If it's on, it's in." - Radio Times, MCBD
  • "If you don't get it, you don't get it." - The Washington Post, 1990s
  • "It's good to talk" - British Telecom (1990s)
  • "It's not TV, it's HBO." - HBO, late 1990s
  • "It's time for U" - UPN, 2003
  • "Let your fingers do the walking." - Yellow Pages, 1964, Geers Gross
  • "Must See TV" - NBC, late 1990s
  • "Nick is for kids" - Nickelodeon TV channel
  • "Reach out and touch someone" - AT&T, 1979–, N.W. Ayer
  • "Seeing small business differently" - SBC Communications
  • "Still the One" - ABC 1978, Nine Network Australia 1980s - present
  • "The Eye in the Eyes" - CBS, 2003
  • "The first network for men" - Spike TV
  • "The future's bright. The future's Orange." - Orange, 1996, WCRS
  • "The most trusted name in news" - CNN
  • "The one to watch" - Channel 7 Australia 1999-2003
  • "We never stop working for you" - Verizon Wireless
  • "You give us 22 minutes, we'll give you the world" - WINS Radio, New York, 1965 , KFWB Radio, Los Angeles, Present (2004)
  • "Your friend in the digital age" - COX Communications
  • "Be the first to know" - CNN

Electronics

  • "Buy it. Sell it. Love it." - eBay
  • "Challenge everything" - EA Games
  • "Connecting people." - Nokia
  • "Do you have the bunny inside?" - Energizer Max, since 2000s
  • "Get N or get out." Nintendo 64, late 1990s
  • "Hello Tosh, gotta Toshiba?" - Toshiba, 1984, Gold Greenlees Trott
  • "Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on
  • "Keeps going and going and going." - Energizer Batteries, began 1980s or 1990s
  • Make yourself heard" - Ericsson
  • "Neighbour's envy, owner's pride" - Onida TV (India)
  • "No battery is stronger longer." - Duracell Batteries, 1990s
  • "Now You're Playing With Power!" - Nintendo Entertainmemt System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
  • "One that Last" - Duracell Batteries - late-1980s
  • "See what the future has in store." - Future Shop
  • "Thousands of possibilities. Get yours." - Best Buy
  • "We bring good things to life." - GE (General Electric)
  • "You can't top the copper top" - Duracell Batteries, early to mid 1990s
  • "You've got questions, we've got answers." - Radio Shack

Computing

Recordings

Fashion

  • "A diamond is forever." - De Beers Consolidated Mines, 1948–present
  • "Between love and madness lies Obsession." - Calvin Klein, 1985
  • "Children's shoes have far to go." - Start-Rite Shoes, 1945, Stanley Studios
  • "Create a storm" - Monsoon
  • "fcuk advertising" - French Connection United Kingdom, 1990s
  • "For successful living" - Diesel
  • "Hello boys" - Playtex Wonderbra
  • "It takes a licking and keeps on ticking." - Timex Corporation, 1956
  • "Just do it" - Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
  • "Lifts and separates" - Playtex Cross-Your-Heart bra, 1960s.
  • "Maybe she's born with it - maybe it's Maybelline" - Maybelline
  • "Scent to bed" - French Connection United Kingdom

Finance

Food and Drink

General

  • "57 Varieties" - H. J. Heinz Company
  • "Beanz Meanz Heinz" - Heinz Baked Beans
  • "Betcha can't eat just one" - Lay's potato chips
  • "Bring out the Best Foods [Hellmann's], and bring out the best" - Best Foods and Hellmann's Mayonnaise
  • "Bring out the Branston!" - (pickle)
  • "For mash get Smash" - Smash instant mashed potatoes, 1974, Boase Massimi Pollitt
  • "The freshmaker!" - Mentos
  • "It's the way it shatters that matters" - Violet Crumble
  • "If you got the munchies, nothing else will do! - Hostess potato chips
  • "If you like a lot of chocolate on your biscuit joing our Club" - Jacob's Club
  • "It takes a tough man to make a tender chicken." - Perdue, 1972, Scali, McCabe & Sloves
  • "The man from Del Monte, he say yes" - canned fruits
  • "Nowt taken out" - Allinsons bread
  • "Once you pop the fun doesn't stop" - Pringles
    • "Once you pop you can't stop" - Pringles
  • "Only the best for the Captain's table" - Birdseye
  • "Ore-Ida! It's all-righta!" - Ore-Ida
  • "Shouldn't your baby be a Gerber baby?" - Gerber Products Company
  • "There's always room for J-E-L-L-O", Jell-O
  • "They're waffly versatile" - Bird's Eye Potato Waffles
  • "You'll never put a better bit of butter on your knife" - Country Life butter

Beverages

  • "It's not just for breakfast anymore." - Florida Orange Juice Growers Association
  • "Pure Life" - Nestle Aberfoyle Natural Spring Water, 2002 or 2003?
  • "They drink it in the Congo" - Um Bongo
  • "Unleash the power of the sun" – Sunny Delight
  • "Watch out, there's a Humphrey about!" - Unigate milk

Beer and liquor

  • "After Dark" - Tia Maria
  • "Australians wouldn't give a Castlemaine XXXX for anything else" - Australian Beer
  • "The cream of Manchester" - Boddington's
  • "For all you do, this Bud's for you" - Budweiser
  • "For great lager, follow the bear" Hoffmeister lager* "Fosters - Australian for Beer" - Fosters Australian Beer
  • "From the Land of Sky-Blue Waters" - Hamm's Beer
  • "Guinness is good for you" - Guinness
  • "Hey Mabel—Black Label" - Black Label
  • "I Am Canadian" - Molson Canadian beer
  • "It can only be Heineken" - Heineken
  • "Tastes Great. Less Filling" - Miller Lite, 1974, McCann-Erickson Worldwide
  • "The Beer that Made Milwaukee Famous" - Schlitz
  • "The Champagne of Bottled Beer" - Miller High Life
  • "There's no taste like Stones" - Stones Bitter
  • "My goodness, my Guinness" - Guinness
  • "No Nonsense" - John Smith's
  • "Probably the best lager in the world" - Carlsberg
  • "Reassuringly expensive." - Stella Artois, 1981, Lowe Howard-Spink
  • "Refreshes the parts other beers cannot reach" - Heineken lager, 1974
  • "The right one" - Martini
  • "Tick follows tock follows tick follows tock" - Guiness (surfer advert)
  • "We drink all we can. The rest we sell." - Utica Club, 1965, Doyle Dane Bernbach
  • "Why ask why? Try Bud Dry" - Budweiser early 1990s
  • "What a refreshing change" - Woodpecker cider
  • "Your best bet for a fuller flavour" - Carlin Black Label lager (1980s)

Coffee

  • "Celebrate the Moments of Your Life" - General Foods International Coffees
  • "Coffee at its best" - Nescafe Gold Blend
  • "Good to the last drop." - Maxwell House
  • "Sanka...Everything You Love About Coffee" - Sanka

Tea

  • "Avez-vouw un cuppa?" - PG Tips
  • "Get back your 'oo' with Typhoo"
  • "Like tea used to be" - Yorkshire Tea
  • "Time out for tiny little tea leaves in Tetley Tea"
  • "Typhoo puts the T in Britain, the T that stands for taste"

Carbonated soft drinks

  • "Barq's has bite" - Barq's root beer
  • "Do the Dew" - Mountain Dew, 1990s
  • "Drink Barq's. It's Good." - Barq's sarsaparilla drink
  • "Every bubble's passed its fizzical" - Corona, 1970s
  • "Get busy with the fizzy" - Soda Stream
  • "I'm a secret lemondae drinker" - R. White's
  • "It's a red thing" - Tizer
  • "It's frothy man" - Cresta
  • "Made in Scotland from girders" - Irn Bru
  • "Make mine Moxie"
  • "Schhh! You know who?" - Schweppes, 1962
  • "The totally tropical taste" - Lilt
  • "The Uncola" - 7-Up, 1973, J Walter Thompson
  • "What's the worst that can happen?" - Dr Pepper
  • "Who's your soda?" - Red Fusion soft drink, Dr Pepper, 2002
  • "You know when you've been Tango'd" - Tango soft drink, 1994, HHCL
Coca Cola
  • "Always Coca Cola" - 1990s
  • "Coke is it" - 1982
  • "Enjoy!"
  • "It's the real thing" - 1941
  • "The pause that refreshes" - 1929
  • "The real thing" - late-1980s
Pepsi Cola
  • "Ask For More" - 2000, mainly in much of Europe.
  • "All the taste, 1/3 of the calories", Pepsi Max, 1993
  • "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi" - 1973, Boase Massimi Pollitt
  • "Pepsi - for those who think young"
  • "Same time tomorrow?" - Diet Pepsi, 1990s
  • "Uh-Huh! (You got the right one!)" - Diet Pepsi, 1991
  • "The Joy of Cola" - 1999

Breakfast cereals

  • "Apples, hazlenuts, bananas, raisins, coconuts, sultanas" - Kellogg's Fruit'n'Fibre
  • "Breakfast of Champions" - Wheaties, 1935, Blackett-Sample-Gummert (later "The Breakfast of Champions" into the 1990s)
  • "Bet you can't eat three" - Shredded Wheat
  • "Can't Get Enough of That Golden Crisp"
  • "Central heating for kids" - Ready Brek porridge
  • "Cuckoo for Coco Pops"
  • "Everyone loves my Cocoa Krispies" - Kellogg's
  • "Gotta have my pops!" - Corn Pops
  • "Have you had your Weetabix?"
  • "I'd rather have a bowl of Coco Pops"
  • "Just like a chocolate milkshake, only crunchy" - Coco Pops
  • "Kid tested. Mother approved." - Kix
  • "Makes Red Blood!" - Grape-Nuts
  • "Mikey likes it" - Life cereal
  • "Nobody can say no to the honey nut Os in Honey Nut Cheerios"
  • "Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios"
  • "Shot from Guns!" - Quaker Puffed Rice
  • "Silly rabbit, Trix are for kids"
  • "Snap, Crackle, and Pop" - Kellogg's Rice Krispies
  • "Tell them about the honey, mummy" - Sugar Puffs
  • "They're grrreat!" - Kellogg's Frosted Flakes/Frosties
  • "They're tasty, tasty, very very tasty / They're very tasty" - Kellogg's Bran Flakes

Candy (sweets, lollies)

  • "A glass and a half of milk in every pound" - Cadbury's Dairy Milk
  • "A hazelnut in every bite" - Topic
  • "A Mars a day helps you work, rest and play" - in the United Kingdom and Canada
    • "A Milky Way Today. At work, rest and play!" (Milky Way is also made by Mars)
  • "A minty bit stronger" - Trebor Mints
  • "A tast of paradise" - Bounty
  • "All because the lady loves Milk Tray" - Cadbury's Milk Tray chocolates, 1970s
  • "Break out of the ordinary" - Nestle's Butterfinger
  • "Do you eat the red ones last?" - Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
  • "Do you love anyone enough to give them your last Rolo" - Rolo confectionery
  • "Full of Eastern Promise" - Fry's Turkish Delight
  • "Give me a break! Give me a break - break me off a piece of that Kit Kat bar!"
  • "Have a break, have a Kit Kat"
  • "The longer lasting snack" - Twix
  • "Made to make your mouth water" - Opal Fruits
  • "Melt in your mouth, not in your hand." - M&Ms
  • "Monsieur, with these Ferrero Roché you're really spoiling us"
  • "One two many and you might turn Bertie" - Bassett's Liquorice Allsorts
  • "Only Smarties have the answer"
  • "See the face you love light you with Terry's All Gold" - chocolates
  • "Snickers satisfies"
  • "The lighter way to enjoy chocolate" - Maltesers
  • "The sweet you can eat between meals without losing your appetite" - Milky Way
  • "Too good to hurry mints" - Murry Mints
  • "What would you do for a Klondike Bar?" - early 1990s, early 2000s
  • "Where's the cream filling?" Hostess cakes
  • "WotalotIgot!" - Smarties, 1961, JWT


Fast food

McDonalds

See: McDonald's TV campaigns and slogans

Household

  • "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964
  • "The appliance of science" - Zanussi, 1981, Geers Gross
  • "Ariston and on and on..."
  • "Away go troubles down the drain--Roto-Rooter" - 1954 to present.
  • "Covers The Earth" -- Sherwin Williams paint
  • "Does exactly what it says on the tin" - Ronseal, late 1980s to present.
  • "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
  • "It Beats - as it Sweeps - as it Cleans" - The Hoover vacuum cleaner, 1926
  • "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS
  • "Kills all known germs... dead" - Domestos
    • previously - "Kills 99% of all known germs... dead" - presumably it got better!
  • "Kills Bugs Dead" - Raid (an insecticide)
  • "Quick, Henry, the FLIT!" - Flit insecticide
  • "Nothings sucks like an Electrolux" - Electrolux
  • "Put the freshness back" - Shake'n'Vac

Personal Care

  • "99.44% Pure" - Ivory Soap
  • "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
  • "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap
  • "Because I'm worth it" - L'Oréal
    • sometimes followed by, "Aren't you?"
    • superseded by the less bitchy, "Because you're worth it"
  • "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye
  • "For those who like the trade rough" - Travis aftershave
  • "Good Morning! Have You Used Pear's Soap?" - Pear's Soap
  • "I liked it so much I bought the company." - Remington shavers
  • "I never knew you had dandruff" - Head & Shoulders shampoo
  • "Is she or isn't she?" - Harmony hair spray
  • "It Floats!" - Ivory Soap
  • "It won't let you down" - Sure anti-perspirant
  • "I've fallen and I can't get up!" - LifeCall Personal Emergency Response Systems
  • "The mark of a man" - Old Spice aftershave
  • "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup)
  • "Preparing to be a beautiful lady" - Pear's Soap
  • "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
  • "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine)
  • "The best a man can get" - Gillette razors
  • "The Lynx effect" - Lynx deoderant
  • "When a man you've never met before suddenly gives you flowers" - Impulse deoderant
  • "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding
  • "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding
  • "Your fragrance. Your rules" - Hugo Boss Deep Red

Recreation, Entertainment, and Travel

  • "... another shrimp on the barbie ..." - Australian Tourist Commission, 1984
  • "Don't just book it. Thomas Cook it." - Thomas Cook, 1984, Wells, Rich, Greene
  • "Get away!" - Lunn Polly
  • "Get out there" - Royal Caribbean cruise lines
  • "The happiest place on Earth" - Disneyland
  • "I'm going to Disneyland!"
  • "I love New York" - New York City, 1977–, Wells, Rich, Greene
  • "It's so bracing" - Skegness
  • "Serving All our Community. Brampton's Arts Group." - Visual Arts Brampton, 2003, Alphie and Bette
  • "We love having you here" - Hampton Inn
  • "Where wonders never cease" - Alton Towers
  • "Your perfect trip" - Expedia

Tobacco

  • "Anyhow... Have a Winfield" - Winfield Cigarettes
  • "Camels Soothe Your T-Zone" - Camel cigarettes
  • "Doctors Recommend Phillip Morris" - Phillip Morris tobacco products
  • "Happiness is a cigar called Hamlet" - Hamlet cigars
  • "I'd Walk a Mile for A Camel" - Camel cigarettes
  • "It's that Condor moment" - Condor tobacco
  • "Just What the Doctor Ordered" - L&M Cigarettes
  • "More Doctors Smoke Camels than any other Cigarette" - Camel cigarettes
  • "Not a Cough in a Carload" - Old Gold Cigarettes
  • "Reach for a Lucky instead of a Sweet" - Lucky Strike Cigarettes
  • "Taste Me! Taste Me! Come on and Taste Me!" - Doral Cigarettes
  • "You're never alone with a Strand" - Strand Cigarettes
  • "You've Come a Long Way, Baby" - Virginia Slims Cigarettes

Giving up

  • "It needn't be hell, with Nicotinel"

Transport

  • "Getting There Is Half The Fun" - Cunard Line
  • "Leave the driving to us" - Greyhound Lines
  • "See what brown can do for you" - UPS
  • "We're getting there" - much ridiculed British Rail slogan
  • "We're number two. We try harder." - Avis Rent-a-Car
  • "When it absolutely has to get there overnight" - FedEx

Airlines

Automobiles

  • "Ford is the Best in Texas"
  • "Ask the Man who Owns One" - Packard, 1925, Austin Bement
  • "Bigger in Texas, Better in a Dodge"
  • "Bloody Volvo driver" - Volvo, 2003
  • "The car in front is a Toyota"
  • "The Drive of your life." - Peugeot
  • "Drivers wanted." - Volkswagen, 1995, Arnold Communications
  • "Everything we do is driven by you" - Ford
  • "Fahrvergnügen" - Volkswagen, early 1990s
  • "Have you driven a Ford lately?" - Ford
  • "If only everything in life was as reliabale as a Volkswagen"
  • "It's a Skoda. Honest." - Skoda, 2000, Fallon
  • "Like a rock" - Chevrolet Trucks
  • "The lion leaps from strength to strength" - Peugeot, 1980s
  • "Oh what a feeling" - Toyota, 1980s
  • "Once driven, forever smitten" - Vauxhall Motors, 1980s
  • "Papa?" "Nicole?" - Renault Clio
  • "Passion for the road" - Mazda, 1990s
  • "The power of dreams" - Honda
  • "Put the fun back into driving." - Vauxhall Motors
  • "Quality is job one" - Ford
  • "The Real Thing" - Ford Australia, 1970s
  • "Right service. Right price." - Meineke
  • "Sheer driving pleasure" - BMW
  • "Sooner or later, you'll own Generals" - General Tires Corp.
  • "State of Independence" - Saab 2000s
  • "Think Small" - Volkswagen, 1962, Doyle Dane Bernbach
  • "Time to Re-Tire" - Fisk tires
  • "The ultimate driving machine" - BMW
  • "Vorsprung durch Technik" - Audi
  • "We are professional grade" - GMC Truck
  • "You can with a Nissan"
  • "Zoom Zoom [Zoom]" - Mazda, 2000s

Petroleum

  • "Beyond Petroleum" - BP
  • "Go well. Go Shell" - Shell Oil
  • "Put a tiger in your tank" - Esso/Exxon
  • "Pump your money back into Canada" - Petro Canada, early 1980s
  • "The spirit of '76" - Unocal
  • "You can be sure of Shell" - Shell Oil, 1982
  • "You can trust your car to the man who wears the star" - Texaco Service Stations

Government, Military

See also list of political slogans

  • "An army of one" - United States Army, 2001
  • "Be all you can be" - US Army, 1981-2001, N. W. Ayer
  • "Be the best" - British Army
  • "I want YOU for the US Army" - World War I and World War II
  • "Loose Lips Sink Ships" - World War II
  • "Only you can prevent forest fires" - United States Forest Service
  • "The Army National Guard, You Can" - US Army National Guard, in use around 2001-2003 if not more years than that
  • "The toughest job you'll ever love" - Peace Corps
  • "There's no life like it" - Canadian Armed Forces
  • "The Army.The Edge" - Australian Army

Social, Public Service

  • "A mind is a terrible thing to waste." - United Negro College Fund
  • "Friends Don't Let Friends Drive Drunk" - United States Department of Transportation
  • "Give a hoot, don't pollute" - United States Forest Service
  • "Klunk! Klick! Every trip" - UK Public Information Film for seat belts
  • "Parents who use drugs have kids who use drugs" - The Partnership for a Drug-Free America
  • "Take a bite out of crime!" - National Crime Prevention Council
  • "Think once, think twice, think bike" - UK Public Information Film
  • "This is your brain. This is your brain on drugs. Any questions?" - The Partnership for a Drug-Free America
  • "You could learn a lot from a dummy. Buckle Up." - National Highway Traffic Safety Administration
  • "Getting Things Done." - AmeriCorps national service program
  • "The toughest job you'll ever love." - United States Peace Corps

Miscellaneous

  • "Anyone can play." - Rebel Sport
  • "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
  • "Screw yourself." - IKEA, 2004, Norway. External link: [1] (http://www.ikea.no/ms/no_NO/aktivitet/screw_yourself.html)
  • "Sometimes you feel like a nut, sometimes you don't." - Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
  • "We Bring Good Things to Life" - General Electric
  • "What we want is Watney's." - Watney's

See also

Finding related topics


Retrieved from "http://www.mywiseowl.com/articles/List_of_advertising_slogans"

This page has been accessed 672 times. This page was last modified 13:48, 25 Nov 2004. All text is available under the terms of the GNU Free Documentation License (see Copyrights for details).