TIME

   

TIME Magazine covers
(Clockwise from upper left) TIME magazine covers from May 7, 1945; July 25, 1969; December 31, 1999; September 14, 2001; and April 21, 2003.

TIME is a weekly American newsmagazine, similar to Newsweek and U.S. News and World Report. A European edition (TIMEeurope, formerly known as TIMEatlantic) is published from London. TIMEeurope covers the Middle East, Africa and (since 2003) Latin America. An Asian edition (TIMEasia) is based in Hong Kong.

The first issue of TIME was published on March 2, 1923, preceding both of its major competitors and virtually inventing the weekly news magazine. It was co-founded in 1923 by Briton Hadden and Henry Luce. Both had worked together previously at Yale, with Hadden and Luce serving as chairman and managing editor, respectively, of the Yale Daily News. Hadden died in 1929, and Luce became the dominant man at TIME and a major figure in the history of 20th century media. Hadden was a rather carefree figure, who liked to tease Luce and saw TIME as something important but also fun. That accounts for its tone, which many people still criticize as too light for serious news and more suited to its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture.

TIME has always had its own writing style, parodied most famously in 1938 by Wolcott Gibbs in a New Yorker article: "Backward ran sentences until reeled the mind...Where it all will end, knows God." The early days of incessantly inverted sentences and "beady-eyed tycoons" and "great and good friends," however, have long since vanished.

TIME became part of Time Warner in 1989 when Warner Communications and Time, Inc. merged. Since 2000, the magazine has been part of AOL Time Warner, which subsequently reverted to the name Time Warner in 2003.

The magazine's most famous feature over its 80 years has been the annual Man of the Year—recently renamed Person of the Year—contest, in which TIME recognizes the individual or group of individuals who have had the biggest effect on the year's news. Despite the title, the recipient is not necessarily a human. In the past, even ideas and machines have received the honor. Albert Einstein was TIME's person of the century in its last edition of 1999. TIME is also known for its signature red border, which only changed once in the magazine's eighty year history—the issue released shortly after the September 11, 2001 attacks on the United States, which featured a black border to show mourning.

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